Jason McCoy, head of McCoy Productions, a company that specializes in voice-over talent for videos, audio e-books, etc. has recently published an overview of explainer videos, which are frequently used in online marketing. In these videos a live presenter or an animated character explains a product.

The explainer video could be for pre-sale use, showing the prospective customer what the product can do and emphasizing its distinctive features and highlighting their value. Or it might be an instructional video for the person who already has the product, to help them use it effectively.

McCoy delves into the techniques to create these videos and how to select the style video to use for various purposes.

Effective use of these videos requires some planning. McCoy helps you understand what needs to go into your decisions and provides a step-by-step approach that can lead to success.

McCoy Productions.

You can read his article here: What Exactly is an Explainer Video?.

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