Jenny Karn says, “Video content has exploded on Facebook since the company changed its News Feed algorithm last year to favor the format. Analysts are even predicting that Facebook will actually deliver two-thirds as many video views as YouTube in 2015 — an absolutely stunning shift.

Video has long been an important component of the social strategy toolkit, but the current ranking and action policies make it an absolutely vital format for maximizing organic reach, which means advertisers and agencies need to pay attention.

If you’re looking to jump into the Facebook video world, follow these five tips.

5 Tips for Creating Engaging Facebook Animated Videos

1) Captivate with visuals first, not sound.

Facebook videos automatically play in the News Feed without sound. The user must click on the video to hear the audio. To ensure full engagement, you need to grab your audience’s attention immediately through eye-catching visuals that entice people to click the video for sound before they scroll past. The first ten seconds of the video are thus incredibly important“.

5 Tricks for Creating Attention-Grabbing Animated Videos on Facebook

HubSpot

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