‘Google pushing hard to extend influence to apps’ – ‘Econsultancy’ Blog
Patricio Robles says, “The rise of native apps is one of the biggest threats to Google’s dominance, but the search giant isn’t sitting idly by.
In fact, slowly and sometimes quietly, it’s increasingly working to extend its influence into the apps Googlebot can’t reach.
When Mobilegeddon occurred earlier this year, most of the discussion centered on the impact Google’s mobile-friendliness algorithm update would have on mobile websites.
But Google’s mobile-related algorithm updates went beyond the mobile web, with the search giant announcing that apps allowing the search giant to index their content through its App Indexing API would rank better in mobile search.
Now, Search Engine Land has revealed that Google is giving an extra boost to apss that have enabled App Indexing“.
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