Martin Beck says, “Reddit can be a challenging place for brands.

In fact, it can be downright hostile, given Reddit users’ general disdain for marketing on Reddit, most vociferously expressed on HailCorporate, a forum dedicated to exposing, ridiculing and stomping out businesses’ efforts to pitch their wares on the platform. Add Reddit’s well-publicized recent troubles with managing the rougher edges of its community — namely its racist and sexist underbelly — and it’s no surprise that some brands are wary of associating themselves with Reddit.

Why try to join a raucous party when you’re not invited?

For one thing, it’s too large an audience to ignore. Reddit claims 200 million monthly visitors and can push significant amounts of traffic to links that take off on the network. For another, if you are embraced, you are in for a good time. Take, for example, fashion retailer Uniqlo“.

How A Fashion Brand Drives 20% Of Daily Online Revenue From A Single Reddit Post

Marketing Land

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