Ben Davis says, “We’ve been looking at some analysis of search performance in the lead up to Black Friday.

Electrical retailer Currys has had its strategy licked for some time, whereas Amazon has the odd improvement it could make to its usually omnipresent site.

Both sites show a consistent (and year-round) landing page is important for brands capitalising on annual events.

The opportunity

Firstly, it’s worth noting the scale of the opportunity on Black Friday. Last year, Amazon sold 5.5m items, a record.

And across the UK, Google trends shows how established the day became last year, with searches increasing dramatically“.

SEO & Black Friday: How are brands preparing their landing pages?

‘Econsultancy’ Blog

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