Jan Rezab says, “Of all the content creators on social media, it can seem like brands are the red-headed stepchild. They don’t get as much attention as YouTube stars or Instagram celebrities, they aren’t followed as closely as news and media organizations and they get low reach without paying.

It doesn’t have to be this way.

In fact, the best-performing brands on social reach a huge audience and don’t spend much in promoting their posts. The reason? These brands emulate publishers when it comes to their content strategy“.

4 social media lessons brands can learn from media companies

Mashable
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