Marcus Tober says, “For a long time search experts and content marketers have understood that search engines use the number and variety of backlinks to a page as a quality signal that has an impact on rankings. 

So how important are they now?

In Searchmetrics’ annual study of the characteristics of pages with a high Google ranking and the key factors that correlate with (or are more likely to appear on) these pages, we found that relevant, quality content is now more important than ever.

But what about backlinks? The logic goes that if a lot of other websites point to a page, then it must be valuable and useful.

This is why backlinks have been one of the important factors used by search engines to determine organic rankings“.

Are backlinks still important for achieving high Google rankings?

‘Econsultancy’ Blog

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