Patrick Armitage says, “Are you noticing that you’re reading more on your phone than ever before?

I’ve noticed that I’ve graduated from mindlessly scanning 140-character tweets and flipping through Instagram photos to tackling full-on #longreads during my (non-driving) commute, while standing in line at the grocery store, while eating lunch, during commercial breaks, and at any other moment to distract me from my own thoughts.

The internet killed print. And signs are pointing to the phone killing the e-reader.

So just what are the implications of more people reading on their phones? And further, what effect will these new reading habits have on your content and content strategy?

Quite a lot, actually.

Here’s how and why mobile content will make you a better writer and content marketer.

Mobile Content Requires Understanding Your Audience’s Reading Habits… Through Actual Numbers

If you haven’t paid attention to how site visitors consume your content, the rise of mobile should get you started. When’s the last time you checked your Web analytics to see which devices your audience uses on your site?“.

Four Reasons The Mobile Web Will Force Us To Become Better Content Marketers

Marketing Land

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