‘5 holiday shopping trends to watch’ – ClickZ Blog
Tessa Wegert says, “Advertisers that are currently in the process of churning out holiday marketing campaigns in anticipation of the upcoming shopping season should take note of these five digital trends.
Holiday marketing is well underway, but it’s never too late to assess what this year’s season has in store.
Though it may only be October, 27 percent of consumers are already shopping for the holidays – and have been since last month.
A recent survey on holiday trends of 2015 conducted by digital marketing agency SessionM found that – in total – close to 60 percent of consumers intend to start shopping before Black Friday. Just how they do it is worth noting, too.
While 78 percent of survey respondents said they plan to shop in-store, 58 percent will go online and 43 percent will use a mobile device.
The National Retail Federation projects an increase in U.S. holiday sales of 4 percent. Research company eMarketer puts the number even higher, forecasting a 6 percent increase to reach $885 billion – the biggest boost since 2011“.
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