‘7 Statistics That Prove Email Marketing Isn’t Dead’ – ‘Entrepreneur’ Blog
Aaron Agius says, ““It’s obvious email marketing is dead.”
“The days when AOL advertised ‘You’ve got mail!’ are long over.”
It’s hard to argue that receiving email is now often met with a groan. The reason? We’re inundated with emails. The average person gets 121 a day. The human race as a whole gets 193.3 billion. Business emails account for 108.7 billion. These are big numbers.
Perhaps, we overdid it — too much of a good thing. But, wait a minute, there must be a good reason why that much email is circling the globe, and if so, that’d mean that claims about the death of email marketing can’t be true. In fact, I’d guess that those who make these claims are only measuring their own subjective sense of overwhelm.
We don’t hate all email — just the ones we don’t want to read. The numbers agree with me. When it comes down to it, consumers still derive tangible benefits from email, and marketers still get a real payback. But before I roll out statistics to prove it, let’s pause”.
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