Martin Beck says, “Facebook’s search update today can be seen as a shot across Twitter’s real-time bow.

Starting today for US English language users, Facebook search will dig through all of Facebook’s 2 trillion posts and display those you have permission to see. The move expands upon Facebook’s last major search update last December, which gave people the ability to search within friends’ posts.

Now, the company is upping the ante by pulling in the full public conversation about search topics. It will also organize the results better, prioritizing posts from trusted news sources, followed by people and Pages in your network, then strangers. It will also display lists of popular quotes and phrases about a topic and show a snapshot of sentiment about it.

“When something happens in the world, people often turn to Facebook to see how their friends and family are reacting,” Facebook vp of search Tom Stocky wrote in a blog post“.

A Real-Time Challenge: Facebook Search Now Pulls In All 2 Trillion Posts

Marketing Land

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