‘Ad blocking forces IAB to admit “we messed up”’ – ‘Econsultancy’ Blog
Patricio Robles says, “Ad blocking isn’t new, but thanks to grim statistics that make it clear consumers are only getting more aggressive in trying to thwart online ads, some in the industry are starting to worry.
Really worry.
Yesterday, Scott Cunningham, SVP of Technology and Ad Operations at the Interactive Advertising Bureau, arguably the most prominent trade association for the online ad industry, made a stunning statement…
We messed up.
Faced with consumers now equipped to block ads on their iOS devices, Cunningham explained how publishers and advertisers shot themselves in the foot by sacrificing user experience at the altar of bigger, bolder ads“.
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