Greg Sterling says, “Google announced revenues $18.7 billion, which represented 13 percent year over year growth vs. $16.5 billion a year ago. Revenues beat financial analyst consensus estimates of $18.54 billion. Google shares jumped in after-hours trading.

Total advertising revenues were roughly $16.8 billion. Google called out mobile search as a particularly strong growth driver. (See the earnings call notes below for more discussion of mobile search.)

The IAB earlier this week reported US digital revenues for the first half of 2015. Search represented 50 percent of the $27.5 billion in total ad revenue, with mobile ad revenues coming in at $8.2 billion or just under 30 percent. Google said it had nearly $73 billion in in cash and cash equivalents on hand“.

Alphabet (Google) Q3 Beats With $18.7 Billion, Mobile Search Revenues “Strong”

Marketing Land

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