Greg Sterling says, “Consummating a long flirtation, Yahoo said yesterday that it had reached a search deal with Google. Here’s the official statement:

In October, the Company reached an agreement with Google that provides Yahoo with additional flexibility to choose among suppliers of search results and ads. Google’s offerings complement the search services provided by Microsoft, which remains a strong partner, as well as Yahoo’s own search technologies and ad products.

This announcement comes after several months of Yahoo testing Google search results and ads. As a practical matter, what does this deal mean, when will it be implemented and how will it impact Yahoo’s relationship with Microsoft? Here’s what we know so far.

Why Is Yahoo Doing This?

It may seem obvious but Yahoo is under tremendous investor pressure to increase revenue. Google wants to grow search revenue as well“.

FAQ: What We Know About The Yahoo-Google Search Deal — So Far

Marketing Land

Sharing is caring