‘How To Evaluate Your Digital Marketing Campaign’ – ‘ReadWrite’
Stephen Moyers says, “Each marketing strategy is unique, but every marketing strategy should include evaluation. No matter what business you are in, be certain that you aren’t throwing good money after bad by continuing a strategy that is not performing.
Some companies act like digital marketing is a magic tonic with an immediate effect that just continues on. When they fail, others think it’s because they were using standards designed for traditional marketing.
Both are common problems, and they can be solved by understanding the similarities and differences between digital and traditional campaigns.
Identify Your Goals
Every marketing strategy should have a specific goal, so you can ultimately distinguish between success and failure. It’s also impossible to achieve a meaningful measure of return on investment (ROI)“.
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