Ginny Marvin says, “The second quarter of 2015 generated a record-setting $14.3 billion in online ad revenues in the US, up 22.5 percent year over year, according to the Interactive Advertising Bureau (IAB).

For the first half of the year, internet ad revenues in the US totaled $27.5 billion, a 19-percent increase year over year. This marks the sixth consecutive year of double-digit first half of year growth.

The IAB released the Internet Advertising Revenue report for the first half and second quarter of 2015 on Wednesday. The report finds that revenue growth continues to be driven by mobile, non-mobile video and social advertising spend.

Mobile Revenues Up More Than 50 Percent

First, to clarify, the IAB combines many formats under the Mobile umbrella, including search and display, for the purposes of this report. Mobile ad revenues rose 54 percent to $8.2 billion, accounting for 30 percent of overall interactive ad revenue in the first half of the year. That’s up from $5.3 billion and 23 percent of the total ad revenues in Q2 2014“.

IAB: US Internet Ad Revenues Up 19 Percent In First Half of 2015, Driven By Mobile, Social, Video

Marketing Land

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