Andy Mizerek says, “Swipe right, swipe left — for many people, that’s all it takes to get a date these days. I’m talking, of course, about people who use the dating app Tinder.

With 50 million active users and 1.7 billion swipes per day, Tinder is a veritable cultural phenomenon. It’s hard to believe, but the average Tinder user spends 77 minutes every 24 hours perusing profiles on the app (and we wonder where all the time in our day goes).

Yet Tinder hasn’t only revolutionized dating and relationships (or lack thereof); it’s also taught brands lessons on how to better market themselves so that they entice consumers and engage them with campaigns“.

The swipe addiction: 4 lessons marketers can learn from Tinder

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