Ben Davis says, “I apologise for lumping all SEOs together in the headline, some are good and some are still bad, but as the layman or ‘content person’ knows, there are a lot of opinions out there.

If you came via the blog homepage, the header image on this post showed Jupiter, Mercury and Io from Roman myth.

Myth is a word that crops up a fair bit in SEO, such is the knowledge of the ‘inner workings’ of the Google ‘algorithm’.

Here are three of the oft-debated opinions that are still out there.

Myth One? 302 redirects do not pass link equity

I wrote a guide to doing just enough SEO for content managers. In it I recommend changing all 302 temporary redirects to 301 permanent redirects because, on the advice of a number of agencies I’ve spoken to in the past, I understood 302s did not pass link equity to the new page“.

Three ranking factors SEOs cannot agree on

‘Econsultancy’ Blog

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