Matt Byrom says, “Does it feel like an impossible task to increase your customer base? Maybe you’re struggling to stand out from the crowd?

You know your product is great. You know the price is right. So it can be so frustrating to realise you’re just not reaching the right people. Or, more importantly, the right people aren’t reaching you.

Let’s face it. Everybody and their mother can (and most likely, has) set up a business these days. So obviously, standing out from the crowd is going to be tougher.

One surefire way to stand out from the crowd is to make a good first impression. When I visit a website that I’ve never been to before, the first page I’m going to click on is the ‘about’ page. If this bores/offends/or just doesn’t appeal to me, I’m going to leave“.

Your Place to Shine: Creating an About Page That Stands Out

Business.com