‘10 Tips Marketers Can Learn From the Travel Industry’ – ‘Entrepreneur’ Blog
Danny Wong says, “Marketing destination travel has become increasingly difficult in recent years. In the past, hospitality brands regularly advertised in newspapers and magazines and on television, hoping to reach maybe one in a million.
But recent trends have encouraged travel businesses to pursue more personalized marketing methods. Smart destination-travel providers now leverage loyalty programs, customized experiences and technology to drive additional bookings, return visits and sales.
To build a successful business, here are 10 things marketers can learn from some of those popular travel brands.
1. Recognize the phenomenon of the ‘invisible guest.’
Many travelers want the option to move their arrangements entirely to online, from booking to check-out, and everything in between. Of all travel arrangements, 57 percent are booked online; plus, 65 percent of same-day hotel reservations are made via smartphone. That scenario is ideal for travel customers who seek to enjoy their vacations, yet want to eliminate unnecessary face-to-face contact with agents or booking representatives. A majority of shoppers — in any industry — prefer the do-it-yourself approach to purchasing“.
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