Angie Pascale says, “Now that Facebook Lead Ads are available to all advertisers, B2B and B2C marketers can utilize the social platform as a tool to help cultivate relationships and nurture leads.

With so many social networks focused on courting e-commerce brands with new Buy Now buttons and product focused ads, it’s nice to see Facebook providing a new feature focused on relationship building andlead nurturing.

Last week, Facebook opened up their Lead Ads program to all advertisers.

Originally announced in June of this year, Facebook Lead Ads were initially tested by a small group of advertisers.

Of these testers, Land Rover stated that Facebook Lead Ads outperformed other Facebook link ads, driving traffic to contact forms on their site and coming in at four times lower cost-per-lead (CPL). Stuart Weitzman saw a 52 percent lower CPL on Facebook Lead Ads than other lead generating methods“.

Facebook Lead Ads opens up to all advertisers

ClickZ Blog

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