Ginny Marvin says, “To help retailers better understand shopper search habits in the US at the local level, Google is opening up more of its cache of product search data in a new visualization tool called Shopping Insights.

Currently in beta, Shopping Insights highlights search intent trends for roughly 5,000 of the most popular products on Google Shopping. The tool lets users see product search trends over time in heatmaps, but it also goes beyond what is offered in Google Trends, allowing marketers to drill down to device level and the cities that can be targeted in AdWords.

Shopping Insights also combines related product queries, rather than itemizing individual keywords as in Google Trends. For example, “Elsa costume,” “Frozen Elsa costumes” and “Elsa from Frozen Halloween costumes” are aggregated under one item in Shopping Insights.

Retailers will be able to compare product demand at the local level where they have stores to help inform inventory needs or regional budget and bidding strategies for their online campaigns“.

Google’s New Shopping Insights Tool Shows Retailers Product Search Intent At The Local Level

Marketing Land

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