‘How can you market to millennial moms?’ – ClickZ Blog
Yuyu Chen says, “Millennials are taking over as parents. How can you connect with them with innovative marketing approaches?
More than 80 percent of new moms in the U.S. are millennials, according to 2015 stats from the Interactive Advertising Bureau (IAB).
Millennial moms are different from their previous generations: they are more involved in modern parenting and believe in a large pool of social media networks.
As modern moms’ digital behaviors are changing, how can you improve your marketing strategy to connect with them?
Find the emotional truth in modern moms’ lives
When you build campaigns and products for moms and their families, it’s important to create emotional connections and provide modern moms utility“.
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