Liva LaMontagne says, “We know that different personalities prefer different images and messages in ads. Personalizing ads based on personality can yield a high return on your marketing investment.

On a larger scale, different personalities also prefer different websites. Let’s take a look at a study of Internet users’ personality traits to discover how personality affects which websites people find appealing and visit frequently.

The study

In 2012, Michal Kosinski and David Stillwell from the University of Cambridge and Pushmeet Kohli, Yoram Bachrach and Thore Graepel from Microsoft Research released results of a study of more than 160,000 Internet users’ personality traits. The study examined how users’ personalities affect their online behavior“.

How Personality Affects Website Preferences

MarketingExperiments Blog

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