Daniel Faggella says, “How can e-commerce marketers get a serious leg up on the competition? By “framing” their customers for the perfect sale in their emails and marketing automation systems.

There are two main parts to this article: the Pre-Frame (everything that happens before the opt-in) and the Post-Frame (everything that happens after the opt-in).

Smart marketers place high importance on attention to detail in both cases (not just before, not just after), and they figure out ways to use the two in tandem—creating in prospects both the appetite for their product and the opportunity to quench that appetite by buying whatever it is the marketer is selling.

The Pre-Frame: How to Extract More Profit With Less Effort

In the ratio of effort to result, the goal is to increase the result without increasing effort. In short, you are after leverage in marketing: less “doing,” more “result.” It just so happens that one of the most leverage-able ways to beef up results is the Pre-Frame“.

How to Use Email Marketing to Create a Surge in E-Commerce Sales

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