Nadya Khoja says, “There is often much debate between whether you should create original content or curate a diversity of content.

Many content marketers have attempted to answer this question and reach the perfect solution at discovering the content curation and creation sweet spot.

Although content curation is the most practiced method of content production by marketers, according to a report by Curata with 32 percent of marketers sharing other people’s content daily and another 32 percent sharing weekly, there can be some excellent benefits to undertaking original research.

Original research is not the same thing as content creation, however, there are some overlapping similarities. Content creation is typically defined as owning a particular topic or subject and providing unique insight into that area. Often experts in a specific field are known for their abilities at creating content effectively“.

Keeping Content Unique: What Are The Benefits Of Original Research?

Business.com

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