‘Listen up, PR: 4 alternatives to your next press release’ – ‘Mashable’
Julie Crabill says, “The press release has essentially remained the same since it came into use in the early 1900s: Headline, dateline, body, boilerplate and contact info. Of course, there is still a time and a place to use these to share your news with the world, but there are so many more creative ways than a press release to tell a story today, especially considering the plethora of new technologies at our disposal.
For the average startup or private company, here are four storytelling methods that help you break free from press release monotony and find new ways to share your story with the world.
1. Consider social media
Why not post a short video explaining what’s happening on your Facebook page? What about taking it to Snapchat, assuming you have a community of followers there. If you don’t, read this piece from Danny Sullivan to help you get started. You could also consider tweeting your news as a series of messages with relevant hashtags instead of just dropping one tidbit into the Twitter ether“.
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