‘New Twitter polls & the opportunities for marketers’ – ‘Econsultancy’ Blog
Jack Simpson says, “Twitter recently launched a new polling feature on its site, and there has already been plenty of discussion around how marketers could use it to their advantage.
But the question remains as to whether this could be a genuinely useful tool through which brands can engage with followers, or whether it is simply a bit of a gimmick.
Twitter certainly seems to think it’s the former, although its opinion may be somewhat biased.
In a blog post announcing the new polling feature, Product Manager Todd Sherman said:
For poll creators, it’s a new way to engage with Twitter’s massive audience and understand exactly what people think. For those participating, it’s a very easy way to make your voice heard”.
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