Ian McKee says, “My view on ad-blocking has always been pretty hostile.

I can’t understand why the same people who seem to value the web the most are the most likely to not want to make some kind of contribution to it.

Value this content, network or platform? Either pay for it directly or accept that you will have to make some other trade-off.

That’s perhaps an oversimplification, but generally I’ve always had the sense that ad-blockers aren’t considering how the sites they are frequenting are supposed to support themselves.

As someone who works in media and marketing, with clients on the delivery side and relationships on the publisher side, it smacks of ignorance, and ultimately selfishness“.

The ad-blockers cannot be allowed to win, but they can move the goalposts

‘Econsultancy’ Blog

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