Lindsa Kolowich says, “Chances are, if someone mentions GoPro, you think of a super-sturdy camera for the adventurous.

Why’s that? Because GoPro has done a good job defining its brand. Great brands like GoPro are easy to recognize. Their missions are clear, and they foster that customer loyalty all businesses crave.

A brand is one of the most valuable assets of a business, and it needs to be carefully crafted to ensure it properly and authentically represents the business.

Crafting a brand is a shared endeavor, though. Customers, employees, blog readers (sound familiar?), and anyone who interacts with a business has a role in shaping the brand, which is why we’ve created a very short survey to see what HubSpot means to you. Because what it means to you will help us deliver on your expectations“.

The Marketer’s Guide to Developing a Strong Corporate and Brand Identity

HubSpot