Vebeka Guess says, “Ecommerce traffic is shifting. Forrester projects that retail sales on smartphones and tablets will total $115bn in 2015 and $252bn in the US by 2020.

However, according to its recent survey: “There is a big disconnect between traffic and sales on mobile devices. While 47% of traffic comes from mobile devices, only 28% of sales do. This is in large part because of problems with the mobile experience.”

With more traffic shifting to mobile it is becoming increasingly important for organizations to work cross-functionally across creative and user experience design teams, content marketing teams, digital merchandizers, and optimization experts, as well as IT and commerce, to plan ways to improve mobile conversion rates.

To see the significance of this, consider the following scenario.

Suppose your average monthly traffic is 100m visitors per month and monthly revenue is $100m“.

Three tips for improving mobile conversion rates

‘Econsultancy’ Blog

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