Ben Davis says, “You may have seen the news that Google plans to provide web search results and search ads for an unspecified number of Yahoo user queries.

See the SEC filing here. So, what does that mean for marketers?

Reach more potential customers with AdWords

12.7% of US search queries go through Yahoo, according to ComScore.

That means AdWords could reach a significantly larger audience.

Yahoo sites will be automatically included in the Google search network, so there’s nothing extra AdWords customers will have to do to target this audience.

Bing Advertisers should keep their ears to the ground

It seems Yahoo is inching out of its partnership with Bing Ads. Either party can terminate their deal as of October 21 2015“.

What could the Google-Yahoo AdSense partnership mean for marketers?

‘Econsultancy’ Blog

Sharing is caring