‘Where is video going? 5 areas for marketers to focus on’ – ClickZ Blog
Mike O’Brien says, “Video is getting bigger and bigger, but where is it going? According new research, programmatic video buying and branded video content are just two areas marketers should focus on in the future.
Since last year, digital video ad spend has swollen 42 percent to 7.46 bn, a number that is expected to nearly double by 2019. With all that projected growth, it’s difficult to predict where video will go, though new research has made it easier to digest.
On Wednesday, AOL released its annual State of the Video Industry Report, which surveyed 295 agencies, brands and publishers in the U.S. On the same day, U.K. marketing design search engine Crayon released similar research. Looking at the two together, what are some of the highlights in video’s future?“.
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