‘Content marketing for SEO: Are social shares a red herring?’ – ‘Econsultancy’ Blog
Chris Ebbs says, “As of Q2 2015, there is still no convincing evidence that social shares affect Google rankings.
You might want to read that again. Be it tweets, re-tweets, Facebook shares, or Google+ posts, there is just no solid evidence that they affect improvements in ranking positions.
In recent years there’s been a big shift in the SEO industry. Search agencies and others are pushing the merits of content marketing as an activity that can help drive SEO success.
Among the inevitable increase in content, something being widely misunderstood and purposely misrepresented by some is the idea that social shares drive SEO results.
Here I explore how the misunderstanding came about, why it might be convenient for some providers to allow it to persist and what is required to achieve that which does move rankings – links“.
Comments are closed.
