Stoney deGeyter says, “I think we are well beyond the point where we are making websites “mobile-friendly” or “mobile-ready.” Doing so still places the focus on the desktop, with mobile design and optimization just being an add-on. If that’s still they way you’re looking at it, you have already fallen behind.

For the past couple of years, developers and marketers have been talking about building websites to be mobile-ready. You hear people discuss things such as mobile websites versus responsive design and which is the right way to go. Those conversations all had their merit in the past, but they really have no business taking place today.

Mobile design and optimization can no longer be considered secondary, or an add-on, or something that you should do “too.” In fact, today, it is desktops that should be considered the secondary device. And all our Web development and marketing efforts should reflect that“.

Mobile Vs. Desktop: Mobile Won, But You Might Still Be Losing

Marketing Land

Sharing is caring