‘Most Marketers Don’t Use Social Relationship Platforms’ – Forrester
Nate Elliott says, “Social Relationship Platforms (SRPs) like Sprinklr, Sprefast, and Hootsuite save marketers time and help them more effectively manage their branded Facebook pages and Twitter accounts — but most marketers still don’t use these valuable tools.
We recently analyzed the Facebook posts made by 5,000 large brand pages and found that two-thirds post exclusively through Facebook’s native tools. That’s right: 67% of the biggest brands we could find didn’t make a single Facebook post through a third-party vendor during the six week window we studied.
Twitter marketers are more likely than Facebook marketers to use SRPs — but not by much. We looked at almost 3,000 large Twitter accounts and found that about half post natively 50% of the time or more”.
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