Barry Lavine says, “Unlike other marketing platforms that later added data chops, AgilOne began as a predictive customer intelligence platform and then added marketing tools.

Today, the Sunnyvale, California-based company is beefing up its predictive powers even more, with the announcement that it is adding the ability of brands to assess which customers could turn into really big spenders — if encouraged.

This goes beyond assessments of Customer Lifetime Value (LTV), vice president of marketing Angela Sanfilippo told me. In the standard LTV that AgilOne previously had, she said, there is an estimation of what the customer’s spend could be worth to the company over the entire relationship, based on what the customer has spent, as well as average patterns.

But, she said, AgilOne’s new Predicted Lifetime Value compares a customer to the top 20 percent of a brand’s customers, the biggest spenders“.

Predictive Marketing Platform AgilOne Tunes Up Its Predictions Of Customer Lifetime Value

Marketing Land

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