Martin Beck says, “With user growth stagnant, Twitter is hoping to sell a new feature with old-school marketing.

The social media network is launching a national TV advertising campaign tonight during the World Series. The first ad, called “Post-Season,” is a 30-second spot to introduce Twitter’s new Moments feature to sports fans. The ad highlights scenes from the Major League Baseball playoffs — Jose Batista bat flips, cursed Chicago Cub goat GIFs, spectacular catches in the outfield — as they appeared within tweets.

It’s not the first Twitter TV ad campaign, but it’s a crucial one. Twitter declined to share how much the TBWAChiatDay ads cost to produce or place on the Fox broadcast, but it’s clear that Twitter is making a big bet that it will be able to persuade more people to use Twitter”.

Twitter Hopes To Sell Moments & Woo More Users With World Series Ads

Marketing Land

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