‘3 Reasons Your Sales Email Just Got Deleted’ – HubSpot
Heather R. Morgan says, “Are you guilty of reaching out to your prospects with tired, uninspiring sales emails?
You’re probably committing at least one of these three sales email mistakes.
Your prospects’ inboxes are full of messages that use the same generic “are you the right person to speak with?” approach. The problem with this type of email is that it’s highly impersonal and doesn’t do anything to engage your buyer in a meaningful conversation about their business.
The truth is, most people aren’t interested in connecting you to the right person. Buyers crave thoughtful messages that are considerate of their needs and problems. If you can offer value to your prospects, they’ll not only be eager to respond, but they’ll also be happy to pass you along to the decision maker if they aren’t the right person“.
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