‘5 Emotions to Tap So You Can Move Products on Cyber Monday’ – HubSpot
Spencer Dunfee says, “Emotions are always high during the holiday season, and that puts you, the ecommerce vendor, in a very pleasant situation. Emotions often lead to purchases, especially if you target those emotions responsibly. Knowing which emotions to invoke can lead to some seriously amazing sales. Let’s take a look at which will fill carts on your ecommerce site.
Love
Well, this probably seems pretty obvious. We buy gifts for people during this time of year because we love them and want them to be happy. Sometimes, amid the hustle and bustle and rampant spending and grumpy shoppers, we forget that we’re doing this all out of love.
With your content, remind buyers of the reason for the season. Commercials and articles that tug at the heartstrings also tug at the purse strings“.
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