‘Analysing Amazon’s palliative approach to fake reviews’ – ‘Econsultancy’ Blog
Edwin Bos says, “A couple of weeks ago, Amazon sued over 1,000 people for posting fake reviews on its site. The defendants in question had offered their services on fiverr.com.
But is Amazon addressing the symptoms, not the cause?
Let’s go back to the future for a second. In 2012, Gartner said that by 2014, 10-15% of social media reviews would be fakes, paid for by companies. According to the BBC program Rip Off Britain this year, it’s been estimated that as many as one in five reviews online might be fake.
It’s a big problem with even bigger ramifications for those playing by the rules.
62% of people would rely on user-generated content over information provided by the company to inform a purchase decision, according to FlyResearch stats from 2015. Does it have to be the case that the more people rely on reviews, the higher percentage are fake? Surely not“.
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