Ryan Phelan says, “I’ve been in the email marketing industry for fifteen years, and have seen firsthandwhat works and even what doesn’t work in email testing and optimization programs.

So here are some tips and tactics from my email marketing experience to help you in your testing efforts.

Headlines, headlines, headlines

Subject lines are always popular email items to test and for good reason – the subject line and the From field are the first two things an email recipient will see with your email send.

There’s plenty of information and misinformation out there on what words and phrases are effective or ineffective and what phrasing can result in getting your mail sent immediately to a spam or junk folder“.

Email testing and optimization: an in-depth look into what works

ClickZ Blog

Sharing is caring