Aaron Agius says, “We all love a good story. It dates back to the Neanderthal days, when that species enjoyed sharing hunting tales and illustrating adventures on cave walls.

Although the ways through which we share stories these days have advanced technologically, the following underlying principles haven’t changed:

  • Stories are friendly and conversational.
  • Stories focus on ideas that improve, entertain and inform.
  • Stories touch hearts, minds and lives with a relevant message.

Unfortunately, these advantages of good storytelling are too often lost amidst content that’s built for conversion’s sake. This is a huge loss, given that the power of stories can make content more engaging, and that the mechanics of a good story can be used to transform any piece of content into something far more interactive and enjoyable“.

Engage People With Interactive Content With These 7 Cost-Effective Strategies

‘Entrepreneur’ Blog

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