‘How Twitter fits into shoppers’ holiday decision-making’ – Internet Retailer
Zak Stambor says, “Twitter also adds ads to Moments, the social network’s latest effort to make its platform easier to use.
When the holiday season arrives, consumers increasingly turn to Twitter to discuss what they’re thinking about buying, according to a new report that social media consultancy Converseon produced on behalf of Twitter.
The report finds that shopping-related conversations jump an average of 83% from 8 p.m.-midnight across the season and soar 87% on Sundays in November, when retailers often release their weekly promotions.
Converseon based its report on an analysis of a random subset of holiday-related conversations between Sept. 1-Dec. 31, 2014“.
Comments are closed.
