Scott Rayden says, “Mobile advertising is poised to make or break 2015 goals for millions of companies over the next six to seven weeks.

As we head into the holiday season, I posed a few critical questions to two of the brightest minds I know in mobile: Hathway CSMO Kevin Rice and 3Q Digital VP of Mobile Strategy Craig Weinberg. (Disclosure: Mobile agency Hathway is a 3Q Digital partner, and 3Q Digital is my employer.)

If you’re looking for any edge you can get in your holiday mobile campaigns, these guys have answers“.

Mobile Strategy For The Holidays: Two Industry Insiders Answer 5 Critical CMO Questions

Marketing Land

Sharing is caring