‘The dangerous art of using humour in marketing’ – ‘Econsultancy’ Blog
Jack Simpson says, “Any content that prompts some kind of emotion is valuable, but if you can make people laugh you’ve got a really good chance of being liked as a brand.
Being funny is a fine art, however, and in the world of marketing the thin line between comedy genius and cringe-inducement can be a dangerous one to tread.
KFC’s recent re-enactment of pro surfer Mike Fanning’s shark attack prompted so much backlash from his family that the brand was forced to take it down.
Perhaps the Manning family is simply devoid of fun, but there is every chance that KFC did indeed overstep the mark this time.
I’ll leave that up to you to decide, but in the meantime I thought it would be useful to look at some brands that have definitely got the balance right when it comes to using humour in marketing“.
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