‘11 Resources to Curate, Clip, Collect, and Collaborate Content’ – Content Marketing Institute

Aaron Orendorff says, “As content marketers, we have our work cut out for us.

Getting our own, original ideas off the ground is hard enough. Unfortunately, when we add all the collecting, clipping, curating, and collaborating necessary for full-scale engagement, overwhelmed is understatement.

Yet, curating content is essential, and not just for in-house research. A full 68% of us rely directly on curated content as part of our overall content marketing.

Because sharing, linking, and reviewing other people’s stuff is the only way to market your brand to avoid looking like a self-absorbed jerk. To illustrate this, consider that Wyzowl surveyed over 600 companies for its 2015 State of Content Marketing, and found nearly 82% report using social media for marketing“.

11 Resources to Curate, Clip, Collect, and Collaborate Content

Content Marketing Institute