Marisa Smith says, “When my marketing agency The Whole Brain Group talks to prospective clients, we spend a lot of time educating them about the cultural shift that will need to take place inside their leadership team and organization as a whole to make an investment in inbound marketing successful.

We know from our own experience, and from talking to a lot of other agency teams, that companies that embrace this cultural evolution consistently experience results more quickly and more powerfully than those who can’t seem to get past these fears.

Here are three fears we frequently run into when working with growing companies who are trying to figure out how to be successful with inbound marketing.

1) Fear of Producing Educational Content

Many companies resist producing a lot of educational content for fear of giving away their “secret sauce” to their competitors – or that they will educate their customers so well that they will just “do it themselves“.

3 Scary Fears You Need to Overcome To Experience Amazing Inbound Results

HubSpot

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