‘70% of B2B Marketers Want More Quality Leads′ – ‘Convince & Convert’ Blog
Jeffrey L. Cohen says, “The battle between quality and quantity seems to occur over and over in our lives, especially for B2B marketers. Whether we are talking about content, customers, or leads, there it is.
It even happens when we plan out our workday, decide what to eat, and choose where to go on vacation. Do you want to get more done, but not the most important things? Do you want more food, but fewer exquisite experiences? And do you want to return from vacation so tired from seeing so many things, or having had a handful of truly transcendent moments?
Since we are marketers, let’s focus on leads. We will leave the philosophical wrangling of our lives for another time.
What B2B Marketers Value in a Lead Gen Strategy
B2B marketing is all about generating leads. Because many B2B sales cycles can be lengthy, leads are the best indicator of future sales success. Whether you call it a funnel, a journey, or a loop, prospects that become leads have raised their hands and expressed some interest in what your B2B company does, makes, or provides“.
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