Georges Berzgal says, “Over the last few years Black Friday and Cyber Monday have developed from being a purely US phenomenon to a global sales event, marking the start of the all-important Christmas shopping season. 

In 2014 the effects of Black Friday saw UK retail sales rise at their fastest annual rate in more than 10 years, with £810m spent and online sales jumping 13% year-on-year.

For commerce marketers, the four-day sales weekend is a critical one to capitalise on.

So to help you design a smart and efficient communication strategy for some of the busiest shopping days of the year, here are key tips to drive customer engagement and boost sales:

Create convenience 

Consumers crave convenience. Remind them of any services you are offering during theBlack Friday and Cyber Monday sales period that will ease the stresses and strains of shopping“.

Boosting online revenue during Black Friday & Cyber Monday

‘Econsultancy’ Blog

Sharing is caring